The Jacksonville Jaguars have made a bold move by hiring Liam Coen as their new head coach. Known for his offensive innovation at both the college and professional levels, Coen now faces the challenge of revitalizing a Jaguars offense that struggled mightily last season.
With Trevor Lawrence at quarterback and a talented group of playmakers, the pieces are there—but can Coen’s system succeed in the NFL?
What is Liam Coen’s Offensive Philosophy?
Coen’s background is rooted in the Sean McVay coaching tree, meaning his offense is expected to feature:
✅ Heavy Play-Action Usage – Coen loves to use play-action to create big plays downfield, something Lawrence excels at.
✅ Pre-Snap Motion & Misdirection – Confusing defenses with movement before the snap to create mismatches.
✅ Quick, Rhythm-Based Passing – Relying on short, efficient throws to keep the offense moving.
✅ Balanced Attack – A commitment to establishing the run to set up explosive passing plays.
During his time as Kentucky’s offensive coordinator, Coen transformed their offense, developing an NFL-style passing attack and helping quarterbacks like Will Levis rise to prominence. He also had success as the Los Angeles Rams’ offensive coordinator, working closely with McVay.
How Will Coen’s System Fit in Jacksonville?
1. Maximizing Trevor Lawrence’s Potential
Lawrence has shown flashes of elite play, but inconsistent coaching and play-calling have held him back. Coen’s QB-friendly scheme could be exactly what Lawrence needs to take the next step.
2. Unlocking the Jaguars’ Playmakers
The Jaguars have talent at receiver, including Calvin Ridley (if re-signed), Christian Kirk, and Zay Jones. Coen’s motion-heavy system will create opportunities for these players to get open and generate yards after the catch.
3. Fixing the Running Game
Travis Etienne is one of the NFL’s most explosive running backs, but Jacksonville’s rushing attack was inconsistent last season. Expect Coen to implement outside zone schemes similar to what McVay uses with the Rams, giving Etienne more room to operate.
Will Coen’s Offense Work in the NFL?
While Coen’s offensive system has found success in college and with the Rams, the challenge will be adapting it to Jacksonville’s personnel and the AFC South’s tough defenses.
If he can build a strong offensive line, develop Lawrence, and establish a balanced attack, the Jaguars could become a top-10 offense in 2025.
However, if the growing pains continue and Jacksonville’s red-zone struggles persist, questions will arise about whether Coen was the right hire.
Final Verdict: A High-Risk, High-Reward Move
Liam Coen’s offensive system is modern, creative, and designed to maximize quarterback play—something the Jaguars desperately need. If he can execute his vision, Jacksonville could finally emerge as a legitimate AFC contender.
But if things don’t click quickly, the Jaguars’ gamble on Coen could backfire, leaving them searching for answers once again.
Will Coen’s offense take Jacksonville to new heights? Jaguars fans won’t have to wait long to find out!
