Daniel Ricciardo’s Enchanté Partners with Racing Bulls’ Aca… Read More
Daniel Ricciardo is making a stylish return to the motorsport spotlight through a new collaboration between his lifestyle brand Enchanté and the Racing Bulls’ F1 Academy programme. The Australian driver, known for his charismatic personality and fashion-forward approach, has struck a deal that will see his brand prominently featured within the academy setup.
Enchanté’s logo will be displayed on the F1 Academy car driven by rising talent Rafaela Ferreira, starting with the Miami Grand Prix weekend. This marks a significant step for Ricciardo’s brand, blending motorsport and fashion in a way that reflects his unique identity. The partnership also includes specially designed team apparel for Ferreira, featuring co-branded Enchanté elements. Fans of the brand will be able to purchase similar pieces on the official Enchanté website.
Ricciardo expressed his enthusiasm about the collaboration, emphasizing the importance of confidence and style in racing. “Enchanté has always come from a place of fun,” he said. “Look good, feel good. Jumping in a car at those speeds requires so much confidence, and I know feeling comfortable walking through the paddock feeds all of that.”
He further explained that the partnership with the Visa Cash App Racing Bulls Academy Programme is a natural extension of the growing fashion presence within the Formula 1 paddock. According to Ricciardo, it’s about merging performance with personality — giving young drivers like Ferreira the chance to express themselves beyond the racetrack.
Rafaela Ferreira, who currently ranks ninth in the F1 Academy standings with eight points after two rounds, shared her excitement about the opportunity. The young Brazilian driver said that style plays a key role in how she presents herself and approaches competition.
“I like to play around with my style and often use clothes to express who I am,” Ferreira said. “This is such an exciting partnership as I love the fun vibe that Enchanté brings, so can’t wait to bring the confidence it gives me to the track.”
She added that the Miami Grand Prix will mark her debut with the Visa Cash App Racing Bulls Academy Programme, and she’s looking forward to representing both the team and the Enchanté brand on the international stage.
The partnership signals a fresh and creative direction for Ricciardo, combining his racing heritage with his passion for fashion. It also underlines the increasing crossover between sport and lifestyle branding in Formula 1, where off-track style is becoming just as important as on-track performance.
