The 20-year-old Colombian has mostly supported star forward Ollie Watkins, but he has put on some impressive displays this season, scoring eight goals in just 14 games, even though he has only started three. Top European teams like Barcelona and Arsenal have taken notice of his performances and are apparently in contact with Villa about a possible transfer in the next window.
In a previous effort to recruit Duran late in the summer transfer window, West Ham reportedly offered £30 million and included young midfielder Lewis Orford in the deal, but the offer was rejected.