Sha’Carri Richardson out to prove she is not just back, but better after drug suspension
Sha’Carri Richardson set the tone for her own comeback story a year ago when she won the 100-meter U.S. title, then the world championship, and brashly proclaimed: “I’m not back, I’m better.”
Now, with a trip to her first Olympics approaching, come new questions: Is she still better than a field of the fastest women on the planet? And can she handle the pressure that is unique to the Olympics?
The 24-year-old favorite in the Olympic 100 meters has been open and honest about her quest to become a more appreciative, mindful version of the person whose positive marijuana test at the 2021 U.S. Olympic trials was her unfortunate introduction to a world that knew little about her.
But in the three years that have encompassed both her stunning fall and her inspiring comeback, she has given few details of what happened. She has dropped clues about the death of her biological mother and the bout with depression following that tragedy.
All of this mystery, turmoil and, ultimately, success have made Richardson larger than life and left her enthusiastic and growing fan base wanting more. Some on social media are keenly into what hairstyle and fingernails she will show off when she runs.
It has also made her more than a mere celebrity sprinter. She is a young, famous, Black woman whose suspension evoked arguments about race, drugs, anti-doping rules and an Olympic ecosphere that is still largely run (and reported on) by older, white men.
How Richardson communicates with the media
That insight came out of the two questions Richardson agreed to answer from The Associated Press as part of her sponsorship with Powerade. Many of her interviews over the past year or more have come with those sort of brand-placement trade-offs attached.
She has offered other clues on social media, including posts in which she has unflinchingly addressed her mental-health issues, mentioning her thoughts about suicide during her teen years while also offering hope to others.
At worlds last year, there were remnants of the fracture between Richardson and the media. The behind-the-scenes Netflix series “SPRINT” showed clips of testy exchanges between her and reporters.
Reflecting on the media’s role in telling her story, she said in the documentary: “I feel like in the media, every move I make, there’s a lot of noise about it. You get what you get and you get what you give. OK, so that’s just me.”
This year, her occasional in-person exchanges with reporters – most notably at the U.S. Olympic trials, where she won her second straight national title in June – have been less tense. Her comments centered on different variations of the same theme: personal growth, accountability, family.
“I would say in the past few years, I’ve grown to have a better understanding of myself,” Richardson said. “I have a deeper respect and appreciation for the role I have in the sport, as well as my responsibility to the people who believe and support me.″